![]() Some of those ideas apply directly to project management. The entire premise of the organization is discovering “ideas worth spreading.” My bet is that my reasons for loving business books mirror why people love TED Talks so much. The secret to a successful business isn’t just good leadership, it’s good leadership with an understanding of organizational psychology. They challenge my preconceived notions and tell me all the reasons why I’m wrong… and they teach me how to fix my problem. Why do I love these books so much, especially when there’s a host of textbooks readily available with case studies, equations, and detailed analysis? I’m currently reading Switch by Chip Heath and Dan Heath. My favorites are: Drive by Daniel Pink, Blink by Malcolm Gladwell, and The 4-Hour Workweek by Tim Ferris.
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